Administrative safeguards require a company to implement measures that do what?

Administrative safeguards are a critical component of HIPAA's security rule, focusing on the policies and procedures that help protect electronic protected health information (ePHI). The primary goal of these safeguards is to manage and mitigate risks and vulnerabilities related to ePHI, ensuring that sensitive patient information is secured and that entities comply with legal requirements.

Implementing measures that reduce risks and vulnerabilities to ePHI is essential for maintaining the confidentiality, integrity, and availability of this information. This might involve staff training, conducting risk assessments, and developing security management processes—all aimed at identifying potential threats and implementing appropriate countermeasures to protect against them.

In contrast, the other options either contradict the intent of administrative safeguards or do not align with HIPAA's objectives. For example, increasing physical access to records or enabling unrestricted access by all employees would undermine the necessary protections for sensitive health information. Additionally, helping with marketing efforts does not relate to the security and privacy goals that HIPAA seeks to uphold. The focus should be on safeguarding patient information, and the correct answer reflects this aim effectively.